the role of knowledge management in e-business strategy

the purpose of this research is to study the role of knowledge management in building an e-business strategy. in terms of purpose, nature and data collection, the research is respectively an applied, descriptive-survey and field study research. the population of the research consisted of two groups. the first one included 10 experts in the field of knowledge management and e-who determined the validity of the research instrument. in the second stage and to test hypothesizes, 180 usable questionnaires were gathered from people who were related to e-business. in the first stage of the research, the role of knowledge management in implementing each stage of e-business strategy bulling model of hackbarth and kettinger, including initiation, diagnosis, strategic choice, and transition, was verified by experts. then the rate of using knowledge management in building an e-business strategy by three great iranian companies was studied. the result of the present research shows that in these three companies, knowledge management has a significant role in all stages of building an e-business strategy. however, the importance of the mentioned role in each activity and is far different.